Great Search Engine Ranking Tips

If you have a commercial website, improving your web pages’ search engine ranking is arguably the most important internet marketing investment you can make. The vast majority of Internet users rely on major search engines to find websites, so achieving and maintaining a high ranking is the best way to attract traffic to your site. Here are some great search engine ranking tips.

Fortunately, search engine optimization is no longer a “mystery” science. By utilizing both On-Page and Off-Page SEO techniques, you can produce web pages that are highly attractive to search engines and a cinch for prospects to find.

What Does Google Want?

The goal of SEO is to produce web pages that are easy for search engines such as Google to find, analyze and index. Search results are ranked and returned based on the results Google’s crawling and indexing software produces.

What Google wants is to rank web pages that are relevant, complete and valuable to Internet users highest in its results.

1. Relevancy

A website’s content reveals how relevant that site is to search terms entered by an Internet user. The purpose of search engines and what makes them successful and profitable is their ability to return the most relevant web page results for search queries and rank them according to relevancy.

Improving your website’s relevancy involves making each page as relevant to your topic as possible. It also involves coordinating On-Page SEO and Off-Page SEO topics consistently, so the two compliment each other and enhance your website’s relevancy.

2. A Complete Website

In terms of SEO, it’s important to have a complete website including a Contact page, About Us page and Privacy Notice page for two reasons.

• The more pages you include on your website, the more visible it is to search engines.
• Websites that are built solely for the purpose of spamming rarely feature an About Us page or separate Contact and Privacy pages. Including these pages shows search engines you’re site is legitimate and worthy of being counted in search results.

3. Backlinks

When someone links to pages on your website, they’ve demonstrated they value your content and consider your site important. Backlinks are like a vote being cast for your site, and incoming links from high ranking websites carry more weight than low-ranking sites in Google’s eyes.

Google also relies on the anchor text or phrase used to link to your site an indicator of the topic of your website and pages.

Once you understand the importance of SEO and how it can improve your web pages’ search engine ranking, the next step is to implement both On-Page and Off-Page SEO techniques.

On-Page SEO

On Page SEO refers to your website pages’ content and text. The focus of On Page SEO is to edit the headings of your pages and content to make them relevant and attractive to search engines.

Most webmasters know enough to select and include keywords in their content as they describe their topic. Using keywords in your content is important, but it’s also important to include them in the head section of your website’s HTML page.

1. Keywords in Webpage Headings

Keywords should be included in the following heading sections:

• Title Tag: Search engines place high value on your Title Tag, and your Title is what’s likely to be the text of the title returned in search results listings.
• H1 and H2: Headings are used to support the overall theme of a website, so including keywords can help boost the relevancy of your content in the eyes of search engines.
• Meta descriptions: Including keywords in metadescriptions can support the consistency of your website’s topic and its relevancy. This is also what’s displayed in results (along with your Title Tag), so including keywords in your description can help bring targeted traffic to your site.
• Keywords: List the keywords you would like search engines to rank your web page on. This tells search engines what your site is about, and it also allows you to easily check keyword density.

2. Keywords in Content and Density

• Search engines concentrate most on the first 50 words of your web page, so include your keywords here.
• Use keywords in the correct density, as using them too much can cause your site to be banned from search engine listings. You can use a free online tool to check the density of the keywords in your keyword list. Aim for between 3 and 7% density, and avoid exceeding 8%.

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