How To Increase Landing Page Conversion Rate
The main objective of landing page optimization is to increase landing page conversion rate. Hence how you design your landing page is very important. The number 1 rule is not to have anything in your landing page that can distract your visitors from doing anything things else other than clicking on your affiliate link. Here are some guidelines to help you optimize your landing page and improve your sales conversion.
Relevancy
First of all, the content on your landing page must be relevant to your target audience, product and keyword. The more relevant the content is the more clicks you are going to get and the more commission you are going to make. When you design your landing page to promote a health product, write your content on based on that product and target your keywords towards people looking to improve their health. Don’t try to sell a hosting service on a health related landing page.
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Clarity
When a visitor lands your landing page, does he immediately knows what your landing page is all about or does he has to guess? If he has to think before knowing what you landing page is about, than you have failed your landing page optimization. Always make it clear, at the very beginning and straight to the point what your landing page does. Don’t beat around the bush and give your visitors a mystery to solve. Your visitors will click away almost immediately when they don’t know what you are offering.
Have A Strong Headline
Your headline is the most important thing in your landing page. A good headline will attracts your visitors and a poor one will turn them away. Use headlines that can push your visitor’s emotional button and make them compel to read more. Focus on the major benefits they will get from buying your affiliate product. A good headline is one that is clear, easy to understand, focus on the main benefits of the product and can touch your reader’s heart.
Benefits, Benefits, Benefits
A very important factor to successful landing page optimization is talking about the benefits of the product. You need to found out all its benefits and highlight the major ones. Try to use words that can trigger the emotion of your reader, like how their lives will change after they get the product. If they can understand the benefits they are more likely to buy.
However, don’t confuse benefits with features. Benefits are about the results your clients get when they buy the product. Features are about what the product can do. You want to focus more on the benefits rather than the features, because benefits have bigger impact on the reader and they sell better than features.
Professionalism
No one trust a sloppy website, likewise a professional looking one improves your visitor’s trust. Make you landing page as professional looking and clean as you can. Use these simple rules to design your landing page.
- Use Verdana or Aria fonts, in size 10 to 14, for your text.
- Use dark text on bright background.
- Don’t have more than 3 columns in your landing page.
- Use standard blue text for all your links.
- Have images of the product you are promoting in the landing page.
- Spell check and grammar proof your landing page’s content.
Many affiliates build landing pages, but neglect to optimize them. They then conclude that their product does not sell and move on. Don’t make the same mistake. Use these guidelines, you can perform a good landing page optimization. Once your landing page is optimized, it will increase your conversion rate dramatically.
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